These days, the only news that comes out about the PSPgo is bad news, whether it's slow sales, retailer retaliation, or industry criticism. But there's one company that thinks we'll be seeing a lot more from Sony's all-digital portable.

Gamestop's Executive VP of Merchandising and Marketing Tony Bartel says that the PSPgo's underwhelming launch was a conscious decision:

"...By Sony's own admission, you can tell by the small marketing that was done for this, that their mentality was more of a slow roll than a major launch," said Bartel. "So this was clearly different than the way that Nintendo approached the DSi launch, and I think that was by design.

Rather than an explosive, marketing-heavy release, Bartel thinks Sony is looking at the PSPgo from a long-term perspective. "I think the story is far from over and being written on the PSPgo. I think Sony knew it was going to be more of a slow build as opposed to a right out of the gate huge release. I'm not sure that anyone that spent a lot of time working with Sony on the launch was really surprised by the way that it's gone so far."

In other words, Sony recognizes the PSPgo as the expensive, boutique item that it is, but over time they hope to establish their presence in the all-digital portable market. It may be a smart move in the long run, but with Sony continuing to lose money, you have to wonder if they can afford it in the short term.